How the ideal Renaissance space continued to be used or was radically Essay

How the ideal Renaissance space continued to be used or was radically challenged in the following centuries - Essay Example Filippo Brunelleschi and Leon Battista Alberti later used linear perspective. Significance of expressions, postures and proportion increased. This approach of understanding and learning in art was said to be the 'humanist' approach. Humanism emphasized on the right of a man to reason out his beliefs and thereby, made it important for him to be an individual who realized his potential. There was a visible return to the state of naturalism. Such changes mainly took place in some parts of Europe, especially, Flanders and Italy. (Early renaissance art, 2008) The fall of Constantinople in 1453 also indirectly contributed to such changes in Italian architecture, literature and paintings. This event led to the migration of scholars to Rome. These scholars were interested in learning of their new environment, which led to their research about arts and art techniques prevalent there. They needed the intellectual knowledge, akin to ancient times. Filippo Brunelleschi made use of mathematical coordinates system rather than irrational forms and measurements. Leon Battista Alberti added to this approach, a method of using a wider social and urbane context, laying emphasis on walls rather than points in his buildings. (Early Renaissance Architecture, 2008) Next came the concept of Neo-Platonism. ... According to him, the beauty exists when all parts are in harmony, such that nothing can be added to or taken from it, without spoiling the whole. One of the famous Aristotelians was Leonardo da Vinci. High Renaissance generally started with the painting of The Last Supper by Leonardo da Vinci. Painting had a sort of decisive period in its style. This period was when there was a mass convergence of talent in the same area. The characteristics of the High Renaissance paintings were clearly seen in those of the Three Big Names of this period - Leonardo, Michelangelo, and Raphael. Although these geniuses deserve their fame every bit given, there were also many others with staggering talents. (Finearttouch, 2008) During this period, the Humanism concept was replaced by Mannerism. The importance given to perspective, balances and proportions earlier was then given to depicting expressions in art. Pontormo showed the troubled expressions clearly and another citation can be El Greco showing the intensities of emotions. This was definitely maturity over the serene faces and gestures of Piero della Francesca and the calm Virgins of Raphael. The pleasant mood in Giorgione and young Titian also reflect the above idea. In The Last Supper, Leonardo recreated the earlier traditional theme in a new style. Christ remained a nucleus of serenity while the others showed animated expressions and wonder about who was the traitor among them. This marked the start of Mannerism in paintings. The ever famous Mona Lisa also shows the ingenuity of this artist - the meaning of her mysterious smile still being unknown to us. Leonardo was the creator of what was known as the atmospheric perspective.

Urbanization And Home Ownership In Bangladesh Economics Essay

Urbanization And Home Ownership In Bangladesh Economics Essay Bangladesh is a developing country and has a population of 160 million. Urbanization process has increased rapidly. In 1891 only 2 percent citizens lived in the cities, and in 1961 this number increased to 5 percent. Baxter (1997, p) shows that citys population was 9 percent in 1974, that increased to 10.6 percent in 1984 and 17 percent in 1992. In Bangladesh education, employment, healthcare and other social aspects are centralized in the cities, especially in Dhaka. As a result Dhaka is facing a huge rate of rural urban migration. Takehiko Nomura (1996, p12) provided that Emerging urbanization and the population explosion will bring more social troubles to the world: poverty, environmental degradation, and shortage of housing, food and water- factors capable of creating instability around the world. According to New Internationalist magazine (issue 386,p 18) amongst the population of the top sixteen cities, a big proportion live in slums, between 40 percent and 50 percent in Jakarta (Indonesia), and a third in mega- metropolises like Dhaka ( Bangladesh), Kolkata (India) and Sao Paulo ( Brazil). In developing countries government intervention is very little about housing issues. Low and middle income group especially who are not in the public services go for self-help housing construction, or live as tenant. But now a day there is a lot of obstacle to find a plot of land. Datta and Jones (1999) provide evidence that people purchase via family and friends. Sometimes they apply for a plot in a government or self-help housing association project. In Chandigarh (India) there are two types of housing, one is public or semi-public housing which is provided by government or semi- government organization for their employees and the other is private housing that is occupied by the owners themselves or rented to tenants, (Sandhu 1985). There is evidence that (Ray Forest 2002, p2) urbanization rate is higher in East and South East Asia. It comes along with economical and social changes. This growth rate is putting pressure in the real estate market. As a result prices have gone up by 20 percent. Augus, Doling and Lee (2002, p 179) have provided evidence that households in Asia have lower standard than that in western countries. Construction industries in Asia could not add sufficient new housing of a standard level with those economic levels. In Hong Kong it is a common feature that people are living in an apartment of less than five hundred square feet. They cannot afford larger floor space. It is stated that (James Lee, Ray Forest, and wai Keung Tam 2002, p20) individual home-ownership is a new trend in East Asia. Only exception is Singapore, where government supported home-ownership ideas through its efforts in 1960s. It is further mentioned government of Taiwan and South Korea gives housing provision the secondary importance to the central goal of economic development. The Japan Housing Corporation is trying to develop large scale housing sites to construct housing for middle class workers in the cities. In Japan housing investment reached 12990 billion yen in 1978. 94 percent of it came from private sector investment. Housing sector is dominated by home-ownership and private renting. Government gives subsidy for low-cost public rental housing to the low-income families. Evidence shows that (James Lee, Ray Forest and Wai Keung Tam, 2002, p 38) National Housing Authority does not play an important role concerning housing issues in Thailand. Rich families build their own houses, whereas middle income group depend on private sector. But Housing Bank provides loans for both developers and individual purchases. Housing is a fundamental concern in human life. Byrne and Diamond (2007, p527) concluded that Housing provides a necessary foundation for physical and social life. It provides shelter, security, recreation, and wealth. It plays a central role in the health and well-being of its occupants and also supports their employment and educational endeavours. Among the poor there is a severe shortage of adequate, affordable housing. Housing costs in relation to households income and the quality are the issues that come to centre- stage in policy debates, (Marsh and Mullins 1998, p1-2). Government around the world is facing a fundamental debate about their role to the group who find it difficult to secure adequate accommodation for them. This issue varies between societies. Demographic and social changes influence the housing market. The demand for housing varies with the size of the families, and the age and other characteristics of the population. Generally large families need more spaces. If they decide to spend less on housing but still want more space, they have to compromise with quality. Economic change determines the type and quantity of housing. It also determines consumers ability. Technical and organizational changes in the housing sector can affect the cost. Housing finance institutes also play a very important role and their change affect housing sector as well. Price of building materials, availability of land, labour cost influences the market function. Changes in the government policy directly influence housing market. They can make it easy for low or middle income group by providing subsidies or creating special fund from where people can get secured loan. Marsh and Mullins (1998, p5) provided that A prime example in Britain is the personal subsidies paid to low-income tenants through the housing benefit system: throughout the 1980s housing benefit was seen as the main component of government policy towards housing and yet the housing benefit system is the responsibility of the Department of Social Security. In Britain central government rely upon local authorities about housing. Housing associations help implementing policies which is formed centrally. Meyerson and Terrett (1962,p70) gives evidence that in U.S.A. government provides better homes to low- income families through public housing. In order to do that The Housing Act of 1949 extended its aid for low rent housing program. Government can monitor private sectors activity concerning the quality issues. Besides through its fiscal and regulatory policy it can influence them. It can try to influence the amount of property of particular types that is produced and consumed. Sometimes it can negotiate pricing policy as well. Countrys economy always plays a vital role. And changes in this sector create a strong impact in citizens life. If unemployment grows people may not afford individual and independent households. Housing expenditures varies in different countries. Meyerson and Terrett (1962, p60) have provided that in developed countries the first and largest item in every familys budget is food and beverages. But in the developing countries the largest expenditures for the families is housing. It is further mentioned housing expenditures vary with occupation and education within each income class. Affordable housing refers to low-cost homes to either rent or buy, (Ratcliffe and Stubbs 1996, p482). It can be considered for the people in low or middle income group. Normally it is related to large- scale housing project. In the developed countries it is often seen as new settlements and urban villages. They are meant to be low- cost housing. Ratcliffe and Stubbs (1996, p486-491) further mentioned that a new settlement is a private sector sponsored new town where 2000 to 10,000 people can live. An urban village is a mixed-use mixed-ownership urban development based on public- private sector co-operation. It covers about two hundred acres. It not only provides housing but also provides small businesses, shops. It develops community feelings among people. In multi- family buildings people maintain personal relationships to manage the property well. This practise can be reflected in the national level, (Byrne and Diamond 2007). Consumers attitude towards housing aspects need to be considered to understand the housing market function. It has evidence that (Meyerson and Terrett 1962, p86) customer thinks about the number of the rooms, not about the floor spaces. They will prefer a three room house rather than a two room house of greater dimensions. Customers also put their attention on improvements in equipment and layout. They want information about its relative value, and its conformity to codes and ordinances. They consider the characteristics of their possible neighbourhood. Some people want to live far from the madding crowd. But they like to earn their living by working in the metropolitan labour market. They think improvement in the transport system can make it possible for them. Home building is supported by a group of people and institute, such as building materials suppliers, contractors, subcontractors, architect, labour and lending institutions. Meyerson and Terrett (1962, p106) describes a large-scale builder activities that Since he produces groups of houses from similar or identical plants at one location during a single undertaking, he is in a position to obtain important economies in the purchase of land, the mass construction of structures, the purchase of supplies, and the scheduling of labour and equipment. The case of Dhaka: It provides evidence that (Islam, 2004) home ownership rate is very low in Dhaka. It can be compared with some Indian cities, such as Delhi or Bombay. Rents are very high in Dhaka. Dhaka City Corporation (DCC) has fixed rent in different zones, but it is not followed properly. Bangladesh has the National Housing Policy which was formed in 1993. It was amended in 1999 and in 2004. Government does not directly involve itself in the housing sector. Baker (2007) provides that government acts as facilitator or enabler and trying to increase the access to land and housing. It is trying to modify infrastructure both for the individual and the private sector. Through Bangladesh Bank (BB) it is trying to promote housing finance institutions. Islam (2004) shows that out of one million units in Dhaka metropolitan areas private sector housing companies delivered 48 thousands housing units, public sector contributed 100,000 units and co-operative sector delivered only two thousand units. Baker (2007) has provided that main consumers of private sector housing are upper and middle income groups. He further added their minimum income should be fifteen thousand (Bangladeshi Taka) per month. Land prices are very high in Dhaka. It is considered to be the main obstacle both for self-help housing construction and private sector housing companies. Baker (2007) provides evidence that it can be compared with the suburban of New York. Dhanmondi is the most expensive area where the price stands at 3500 taka per square foot, (around$60). In Gulshan land price stands at 3194 taka per square foot, and in Baridhara at 3000 taka per square foot. Land in the less expensive area (such as Pallabi, Shamoli) is around 1600 taka per square foot. It is notable that there is a real scarcity of developable land in Dhaka city. Public land occupies some colony for public service holder, military cantonment and other government related institutions. But it is accepted that the use of public land is badly managed and need to be addressed to make the maximum use.

How the Treaty of Versailles Effected Germany :: World War I History

How the Treaty of Versailles Effected Germany When World War I ended on November 11, 1918, peace talks went on for months due to the Allied leaders wanting to punish the enemy and "dividing the spoils of war." A formal agreement to end the war was made and called the Treaty of Versailles. The issue that took the most time were the territorial issues because the empires of Russia, Austria-Hungary, the Ottoman, and Germany had collapsed. These fallen empires had to be divided up and America's President Woodrow Wilson, Georges Clemenceau of France, Vittorio Orlando of Italy, and David Lloyd George of Great Britain, were the main deciders of this deal. During 1918, Russia was knocked out of the war due to military defeats and the Bolshevik Revolution. Even though Russia had not been part of the Central Powers, Germany seized much of western Russia. After many months of arguing, the four men had made western Russia into the nations of Finland, Latvia, Lithuania, Estonia, and Poland. The Treaty of Versailles was either a treaty of peace or a vengeance for the Germans. In April of 1919, Germany was previously captured and made to wait in a small house that was surrounded with barbed wire. The Allied, who captured Germany, wanted to make a peace treaty to end the fighting. The Germans agreed, but they wanted a treaty that was based on the Fourteen Points but obviously they were not going to get it because of the way they were treated; the barbed wire was unnecessary and "should have tipped them off to what lay ahead." When the treaty was first introduced to the Germans, they declined to sign it. It forced the Germans to accept full responsibility for the war and strip themselves of its colonies, coal fields, and the provinces of Alsace and Lorraine. It also made them pay outrageous reparations to the Allies. Nevertheless, on June 28, 1919, the Germans reluctantly signed the treaty because the Allies refused to change one word. Out of the $33 billion dollars the Germans had to pay for damages, the country was only able to pay $4.5 billion of it. The terms of the Treaty of Versailles helped set the stage for another world war less than 20 years later because the Allied wanted to stop Germany from ever becoming imperialistic again and still have them pay the war reparations.

7p’s marketing mix Essay

The product is basically a smooth orange juice made with natural orange and is organic, with benefits such as it’s never sweetened, never concentrated, there are 11 juicy hand-picked oranges in every bottle ,there is 1 portion of fruit in every 150ml serving. (Also used in this report will be smoothie drinks and it will be part of the marketing mix) The product itself is part of the marketing mix because if the product is unique and offers quite a few benefits then it will help the marketers in selling it, also the fact that the product has what juice drinkers looking for, for example they will be looking for good taste, good health and part of their five a day including additional benefits such as a good source of vitamin c, all these factors help the product be the best it can be and help it sell in the shelves of supermarkets. Promotion The promotion of the juice is done in many different ways, one of the most used is advertising but their other forms of indirect advertising such as sponsorship are also methods of promotion. For innocent the promotion element was very important because they were unknown in the market because they were a new start-up so they marketed their product quite heavily and managed to get their product into a major supermarket which extended their reach nationally and enabled them to advertise on TV, newspapers and major banners on the highways. Eventually all this promotion helped them get to the ? 100million pound turnover that they have today. Over the years their promotion has helped them increase market share and compete with smoothie market leader â€Å"pj† Price The 3 founders of innocent found it surprisingly easy to break into major outlets even though their retail prices were as high as ? 2 for a small, 200 ml bottle. By 2002/2003 sales had risen to ? 10 million a year and the future looked very bright. Then things became a bit tougher. The smoothie market had been originated in Britain in 1994 by a company called ‘PJ’. Stung by Innocent’s success, in 2003 PJ Smoothies were promoted more heavily, stabilising their market leading position. Then the major supermarkets started offering own-label smoothies. With a Tesco’s own-label bottle at ? 1. 39, it would be much harder to charge ? 1. 99 so innocent had to fight on price with competitors and keep growing but they focused on justifying thus making it a very good product which helped it sell at the high end of the price graph. A pro of having a high price is people automatically assume it is a good brand and this help in the marketing because they are seen as quality providers in public so when innocent launch a cheaper alternative they will not find it difficult to sell to people with tighter budgets. People The people behind the brand are well known in the public, they are two former university students who after leaving university, Richard Reed, Adam Balon and Jon Wright decided to try their own business, selling fresh fruit smoothies. The idea started when they spent ? 500 on strawberries and bananas, they went to a festival and got feedback of their smoothies from the public, in the end they got amazing feedback and set up their business so it’s evident that the people behind the company are passionate about the business and have helped raise funds for the start-up and market the business, also they are famous for creating a very good environment to work in (image below) which helps the people in creativity and work productivity and this is a marketing edge which is used when innocent promote their products, they are very happy to publicise the work environment which innocent provides them. Physical The exterior appearance of innocent packaging is very attractive and overall the company projects a very attractive feel for the organisation, even the headquarter buildings of innocent are very well designed and the work place is very clean and attractive and this projects a very good image of the company and in marketing terms a very good proposition to the customer. The logo’s on bottles is very well designed and the graphic fruit images does not hinder in the marketing mix, the packaging delivers a very fresh and exciting look to the customers as much as the fruits themselves. Place The distribution channel is always very important because we all the marketing in the world if people can’t purchase your product then it pretty pointless so it’s vital that innocent are available in a lot of stores, they are available in tesco, asda and Sainsbury’s and together these stores have 80% of market share in the UK so in essence they are very well placed and this gives them a marketing advantage. Process Also important is the process in which the apple goes from field to factory, from factory to store and this logistical side of the equation is important because it’s great to be selling to Tesco, you have to be able to deliver the top quality product promised. So innocent have farms where they produce the fruit also they buy in fruit and transport the products to their production faculty where the smoothies are made and packaged thereafter they are delivered to supermarkets nation-wide, this process helps them get products into place and products to customers quick and effectively. Conclusion During this process of writing this marketing mix, I have realized that the marketing mix is inter-linked and each part works with another, so the promotion work with the price and the people and so on so forth, so in terms of innocent they are covering the marketing mix quite well.

Cultural Dimensions In Advertising

SCHOOL OF COMMUNICATION CMNS 323-4 (W)* (D100) Instructor:Brad KingSpring Semester 2012 Email: [email  protected] ca Burnaby Day Twitter: @btcking ————————————————- CULTURAL DIMENSIONS IN ADVERTISING Prerequisites: 60 units, including two of CMNS 220, 221, 223 or 226. CMNS 362 or 363 is strongly recommended. Overview: Advertising is everywhere in contemporary society. From television and the Internet, to newspapers and magazines, people are exposed to thousands of advertising ‘impressions’ every day.Beyond individual ads, media convergence, and the quest for ‘synergies’, has increasingly transformed all forms of culture into tools of marketing and promotion. What are the social, cultural, and political implications of these developments? How does advertising and ‘promotional culture’ affect the society in which we live, our value str uctures, belief systems, and our ideas about what constitutes ‘the good life’? Our primary objective is to critically explore contemporary advertising, as it connects to larger questions of society and culture.Our focus will NOT be on the ‘nuts and bolts’ of the advertising industry, nor will the course teach you how to create advertising campaigns, or how to design marketing strategies. Instead, we will draw upon different critical theories and empirical research methods, as a means of reflecting upon the broader social and cultural dimensions of advertising. We begin with a discussion of the relationship between advertising, promotional culture, and a social, economic, and cultural environment dominated by commodification.We then examine some of the dominant characteristics of post-modern advertising and promotional culture, using case studies of the representation of capitalism and the emerging phenomena of ‘green marketing’. In the latter h alf of the course, we broaden our focus beyond advertising texts to consider themes such as the marketing and promotion of pharmaceutical drugs, the commercialization of children’s culture, globalization, political advertising, consumer research and new media. _________________ This is a writing-intensive course. Students who began their degrees in Fall 2006 onwards must successfully complete at least two (W) courses, at least one of which must be upper division, preferably within the student’s discipline. It is strongly recommended that students take one (W) course as early as possible, preferably in their first 30 credits hours. Students are required to complete their first (W) course within their first 60 credit hours. †¦. over Course Format: The course is organized around a series of weekly themes that will be explored in lectures, readings and tutorial discussion.While there will be some overlap between the lectures, readings and tutorials, there will also be important material that is only covered in one or the other. In other words, you are expected to do the readings, attend the lectures and the tutorials to cover all the material that you will be tested upon and which you will have to draw upon in your research projects. Given that the course is writing-intensive, substantial tutorial time will be devoted to exercises and discussion designed to improve the writing skills of students.Participation in these exercises is a mandatory component of the course, thus students should be prepared to attend all tutorial meetings. The course is organized around a series of weekly themes that will be explored in lectures, readings and tutorial discussions. Required Readings: All course texts will be available on the course wiki. Grading: Grading is subject to confirmation in class. This is a tentative outline and subject to change. Creative Ad Project30% Final Paper55% Tutorial Participation15%The school expects that the grades awarded in this c ourse will bear some reasonable relation to established university-wide practices with respect to both levels and distribution of grades. In addition, The School will follow Policy S10. 01 with respect to Academic Integrity, and Policies S10. 02, S10. 03 and S10. 04 as regards Student Discipline (note: as of May 1, 2009 the previous T10 series of policies covering Intellectual Honesty (T10. 02) and Academic Discipline (T10. 03) have been replaced with the new S10 series of policies). Cultural Dimensions In Advertising SCHOOL OF COMMUNICATION CMNS 323-4 (W)* (D100) Instructor:Brad KingSpring Semester 2012 Email: [email  protected] ca Burnaby Day Twitter: @btcking ————————————————- CULTURAL DIMENSIONS IN ADVERTISING Prerequisites: 60 units, including two of CMNS 220, 221, 223 or 226. CMNS 362 or 363 is strongly recommended. Overview: Advertising is everywhere in contemporary society. From television and the Internet, to newspapers and magazines, people are exposed to thousands of advertising ‘impressions’ every day.Beyond individual ads, media convergence, and the quest for ‘synergies’, has increasingly transformed all forms of culture into tools of marketing and promotion. What are the social, cultural, and political implications of these developments? How does advertising and ‘promotional culture’ affect the society in which we live, our value str uctures, belief systems, and our ideas about what constitutes ‘the good life’? Our primary objective is to critically explore contemporary advertising, as it connects to larger questions of society and culture.Our focus will NOT be on the ‘nuts and bolts’ of the advertising industry, nor will the course teach you how to create advertising campaigns, or how to design marketing strategies. Instead, we will draw upon different critical theories and empirical research methods, as a means of reflecting upon the broader social and cultural dimensions of advertising. We begin with a discussion of the relationship between advertising, promotional culture, and a social, economic, and cultural environment dominated by commodification.We then examine some of the dominant characteristics of post-modern advertising and promotional culture, using case studies of the representation of capitalism and the emerging phenomena of ‘green marketing’. In the latter h alf of the course, we broaden our focus beyond advertising texts to consider themes such as the marketing and promotion of pharmaceutical drugs, the commercialization of children’s culture, globalization, political advertising, consumer research and new media. _________________ This is a writing-intensive course. Students who began their degrees in Fall 2006 onwards must successfully complete at least two (W) courses, at least one of which must be upper division, preferably within the student’s discipline. It is strongly recommended that students take one (W) course as early as possible, preferably in their first 30 credits hours. Students are required to complete their first (W) course within their first 60 credit hours. †¦. over Course Format: The course is organized around a series of weekly themes that will be explored in lectures, readings and tutorial discussion.While there will be some overlap between the lectures, readings and tutorials, there will also be important material that is only covered in one or the other. In other words, you are expected to do the readings, attend the lectures and the tutorials to cover all the material that you will be tested upon and which you will have to draw upon in your research projects. Given that the course is writing-intensive, substantial tutorial time will be devoted to exercises and discussion designed to improve the writing skills of students.Participation in these exercises is a mandatory component of the course, thus students should be prepared to attend all tutorial meetings. The course is organized around a series of weekly themes that will be explored in lectures, readings and tutorial discussions. Required Readings: All course texts will be available on the course wiki. Grading: Grading is subject to confirmation in class. This is a tentative outline and subject to change. Creative Ad Project30% Final Paper55% Tutorial Participation15%The school expects that the grades awarded in this c ourse will bear some reasonable relation to established university-wide practices with respect to both levels and distribution of grades. In addition, The School will follow Policy S10. 01 with respect to Academic Integrity, and Policies S10. 02, S10. 03 and S10. 04 as regards Student Discipline (note: as of May 1, 2009 the previous T10 series of policies covering Intellectual Honesty (T10. 02) and Academic Discipline (T10. 03) have been replaced with the new S10 series of policies).